Seen Merch is a forward-thinking merchandising company that has grown from a DIY spirit into one of the most trusted names in the industry. Founded in 2009 by RL and Micah Brooks, Seen Merch started with a focus on screen printing and has expanded to include embroidery, promotional merchandise, tour services, marketing and full-service fulfillment. What sets them apart is their roots in the music scene, where they began as a company focused on supporting local and national touring bands with high-quality merch at a fair price. Over the years, they’ve worked with everyone from indie acts to large corporations, TV shows, comedians, schools, and nonprofit organizations, bringing a personalized, hands-on touch to every order.
Seen Merch’s success can be attributed to their no-nonsense, work-hard-play-hard mentality that keeps their services efficient and their relationships strong. In 2016, Seen Merch expanded its operations by acquiring Ink Tank Merch, a well-established Omaha-based print shop specializing in album art, poster design, and apparel. This acquisition allowed Seen Merch to broaden its service offerings and strengthen its position in the merchandising industry. RL Brooks, co-founder and CEO of Seen Merch, expressed enthusiasm about the merger, highlighting the shared passion for music, art, and screen printing between the two companies.
In 2021, Seen Merch further expanded by acquiring Blue Collar Press and its online counterpart, Merchtable, both long-standing businesses from Lawrence, Kansas. This strategic move enhanced Seen Merch's capabilities in managing online stores, warehousing, shipping, and customer service for a diverse range of clients.
RL brings his entrepreneurial vision to the company, pulling from his experience as a musician and band member of Flee the Seen. This DIY background continues to influence Seen Merch's approach, ensuring that every client gets the attention they deserve with top-notch, innovative products. Seen Merch’s dedication to delivering quality and service has made them a go-to for all kinds of clients. Whether you're a small artist or a large business, they’re ready to make your merch dreams a reality.
